In a strategic move to enhance the competitiveness of exporters in the textile sector, the CII Gujarat State Textile Panel recently organized an impactful session titled “Connecting Global Threads: A Step-by-Step Guide to Starting Exports in the Textile Industry.” This initiative aligns with the Government of India’s vision to increase textile exports and was designed for emerging entrepreneurs and experienced professionals.
The session highlighted the crucial role of technology in optimizing the textile export process. Attendees explored the importance of data analytics, comprehensive supply chain management, and efficient trade operations. Key insights from Textile Exports Promotion Councils were shared, guiding participants through the complexities of foreign trade policies and regulations. Emphasis was placed on attending trade fairs and exhibitions as observers to gain a deeper understanding of market dynamics before investing.
The benefits of entering international markets were outlined, showcasing advantages such as foreign exchange earnings and access to diverse markets. New exporters were advised to seek guidance from seasoned merchant exporters. An overview of various schemes, including the EPCG (Export Promotion Capital Goods) scheme, was provided to help exporters upgrade their technology and stay competitive.
Targeting specific regions, the session offered valuable insights on exporting to the UAE, Middle East, Sri Lanka, and over 30 other countries. Seasoned exporters shared their success strategies, stressing the importance of being aggressive, staying focused, under-committing and over-delivering, conducting thorough market and customer studies, traveling intensively, and being willing to learn.
Mr. Bharat Chhajer, Past Chairman of PDEXCIL, Director of Bumaco Exports, and COA Member, emphasized the pivotal role of Export Promotion Councils (EPCs). “Participating in domestic and international events through these councils is a crucial investment. The mantra ‘Ghar Ghar Export, Har Ghar Export’ embodies the vision of making exports a common endeavor for every household,” he stated.
Mr. Pulkit Goenka, CEO of M/S S R Goenka & Sons, highlighted the need for a tailored approach to exports. “One-size-fits-all doesn’t work in exports. Quality control should never be compromised, even if it affects profits. Start small, scale gradually, and always send finished goods for sample approval,” he advised.
Mr. Devendra Thakker, Proprietor of Maffick Logistics and President of the Ahmedabad Custom Broker Association, pointed out the annual requirement to reactivate the Import Export Code. “Custom brokers need to maintain accurate KYC records for their clients and participate in more export-related seminars and meetings to stay informed,” he noted.
Mr. Saurin Parikh, Chairman and Managing Director of Pashupati Group, underscored the importance of strategic decision-making in exports. “Choosing the right country, product, and partners and nurturing long-term relationships is key. Being aggressive and proactive is essential for success in the export business,” he emphasized.
Reflecting on his three-decade journey, Mr. Rahul Shah, Managing Director of Acme Group & LP Group, shared his success mantra: “Under promise and over deliver and build strong relationships. Focus on deep product knowledge, market insights, and understanding your customers’ needs. Regularly visiting clients is also crucial,” he advised.
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